Born on September 24 1977, Alice McCall is an Australian fashion designer born in London. Her career in London’s fashion scene started as a successful stylist for celebrities like Kelis, Marianne Faithfull and Blondie along with international brands like MTV, Rimmel, Nike and Levi’s. She also worked for notable fashion publications like I-D Magazine and Dazed & Confused.
When she was not working as a stylist, she spent her time making and selling 1950s inspired vintage and off shoulder silk dresses which became immensely popular in no time. In the 1990s, Alice McCall was instrumental in launching Kate Moss’s career. Kate Moss caught her lucky break when she was snapped wearing McCall’s designs. Soon, she was hunted down by high-end streetwear brand Buddhist Punk for whom she designed her first ever collection. McCall’s spring summer collection of 2002 became internationally successful. She met designers Sarah-Jane Clarke and Heidi Middleton of Sass and Bide in Ibiza. She returned to Australia where she started working as a designer for Sass and Bide in 2003.
McCall traded her successful career as a stylist in order to become a full time fashion designer in 2004. She launched her first eponymous label that same year at the Australia Fashion Week. The eponymous label Alice McCall was an overnight success and she hasn’t looked back since then. Alice went on to present her collections at the London and New York fashion weeks which were also very successful. The Australian designer’s brand is currently stocked in over 165 boutiques and specialty stores across the globe in UK, Middle East, US and Asia Pacific regions. She also considers e-commerce an important aspect through which sales can be increased because in her opinion, Japan is one of her biggest overseas markets. Australian department store, David Jones is the official retailer of the Alice McCall brand. The autumn winter collection of 2006 showcased at the London Fashion Week impressed Vogue UK so much that they named McCall as the best new comer with the prettiest collection of the season.
Alice’s outfits are designed while keeping in mind the modern woman of today. She is pretty and feminine but also strong. Alice’s outfits are known for its Bohemian youthfulness that adds a touch of sexiness and modernity to her jump suits, party dresses and uber chic statement pieces. In 2010, McCall’s first flagship store opened its doors at Darlinghurst in Sydney followed by another store on Pitt Street in Sydney Westfield and one in South Yarra, Melbourne. McCall has also created diffusion collections in collaboration with big names of the industry. For Target she designed a collection that was sold out hours after the launch. McCall also designed a diffusion line called Gracie in partnership with General Pants Company. Last but not the least; she joined forces with fashion juggernaut of UK, Topshop for whom she designed two sell-out collections consisting of nine pieces each.
Star studded clientele of the Alice McCall label include Natalia Imbruglia, Mischa Barton, Gemma Ward, Diane Kruger, Elle Macpherson, Chloe Sevigny, Mandy Moore, Rose Byrne, Katy England and Natalia Vodianova. Alice is happily married and lives with her designer husband Nicholas Morley and four years old Wilde Rose Morley McCall; half of the year in Australia and half of the year in Bali.